We live in a time, where websites have become a basic necessity of every business. Creating a website is the first thing that comes in mind when someone is planning to start an online business or to build an online presence.
But there are some practices that are needed to be kept in mind while creating or managing your website if you really want to attract and retain visitors and boost your conversions.
So, in this post, we will tell you about some of those best practices which you can implement and easily stand out from your competitors.
In 1996, Microsoft founder and the World’s Richest Person Bill Gates said, “Content is King”. He further added, “Content is where I expect much of the real money will be made on the internet.” And see, he is 100% right. If your visitors are truly benefited from the content on your site then they will definitely come over and over again on your website for more content. You just want to make sure that your content is relevant, based on facts, is updated and persuasive, and offers the best experience in terms of information.
Now comes the Design. Your Website Design is your first impression on the visitor, and remember that famous saying, “The first impression is the Last Impression”. No matter how good is your content, if your design is poor, no one is going to stay on your website for more than a minute. Design involves all those areas and elements that are related to the looks of your website. The theme, the colours, the font style and size, the symmetry in the web design; in short the User Interface (UI) of your website should provide the best and perfect User Experience (UX).
3. Loading Speed
Your website’s good content and attractive design are of no use if your website takes minutes to open. In this busy world, no one has time to wait for minutes or even seconds for a website to load. In case if this happens, a visitor simply closes that slow website and goes to some other website with similar content. Moreover, such websites also lower search engine rankings because Page Speed is one of the major ranking factors for Google since 2001.
There can be many reasons for a website being slow like poor and inefficient code, unoptimized images, external embedded media etc. So just keep in mind these factors and optimize your website to load faster. Another factor of a site being slow can be a low-quality hosting service with poor support and resources that don’t match with your traffic levels. So, choose your web hosting provider and web hosting plan wisely. Make sure that your website is not among the slow loading websites and offers the best user experience in terms of page speed.
4. Mobile Friendliness
Mobile Friendliness of a website is something that cannot be ignored. According to a Study, 53% of the total 2018’s website traffic worldwide was generated through mobile phones. Because most of the people nowadays use mobile devices to access websites and if your website is not mobile friendly and responsive, you will lose a lot of visitors.
Moreover, in April 2015, Google released its Mobile Friendly Ranking Algorithm, which was called ‘mobilegeddon’ by most of the sites. The purpose of this algorithm was to give a boost in rankings to the websites that were mobile friendly. It means that a website won’t rank in the search engines if it is not mobile-friendly and not only it will lose visitors but it will also lose traffic and ranking as well because Google advocates those websites that are mobile friendly. So having a responsive website should be your priority rather than an afterthought.
5. Secured Website
Never ever compromise on your website security as it is a very sensitive area when creating a website. Once your website is online, it should be properly secured with high-security protocols built into the website’s architecture.
You want to make this sure that you have a strong password and you change it after every few months. You also want to make sure that your hosting provider takes security seriously and delivers as secure a website as possible to protect both your and your client’s information. It understands the latest threats, undertakes security monitoring if any problem occurs, and has the thorough knowledge to look after firewalls, spam filtering, server updates, virus scanning etc. Your web hosting provider should be sincerely concerned about your security just as you are.
6. Domain Name Selection
Choosing a right domain name is of great importance as it is the first thing which gives the user an indication about who you are and what your business is about. So choose a name that is short, easy to remember, catchy and related to your business.
7. Social Media
Social media sharing should be enabled so that the visitors of your website can easily spread their word about your site. Email sign up forms should be integrated into your website so that you can collect the information about your visitors and stay in touch with them.
8. Traffic Monitoring
Make a habit to daily use tools like Google Search Console and Google Analytics for the analysis of your website, to get detailed data about the traffic coming to your website because monitoring your website using these tools will help you to build a better website over time and will help you better understand your target audience.
So hopefully, now you are aware of all those practices which are needed to be used in order to create a solid and flawless website. Best of luck!